BIG JOHN | BLACK FRIDAY 2025
Nov 17th to Dec 1st
This Black Friday: Receive a Story with Your Jeans
This Black Friday: Receive a Story with Your Jeans
Every BIG JOHN jeans purchase comes with a limited-edition origami set — recycled denim paper and a hand-folded crane. No discount code needed, we will add your gift automatically.
Pause, Reflect, Choose with Care
Black Friday is often about speed and consumption.
At BIG JOHN, we believe it can be different — a moment to pause, reflect, and choose something that lasts.
From Offcuts to Origami
In making our jeans, we create denim offcuts.
Rather than discard them, we turn them into recycled denim paper — 50% made from our own indigo cotton waste.
From this paper, we fold an origami crane — a quiet symbol of tradition, transformation, and care.
Your Free Gift
During Black Friday, every jeans purchase includes:
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Recycled denim paper
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A beautifully folded sample crane
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Instructions to fold your own crane
A small act of craft, passed from our hands to yours.
(Available while supplies last.)
Craft and Meaning
Jeans and origami start flat and formless.
Each stitch. Each fold. Each moment of care brings them to life.
This is not a sale. It’s a thank-you - for choosing with intention and wearing with pride.
Buy Less. Feel More.
We don’t believe in “more for the sake of more.”
We believe in fewer, better things — made to last, worn with meaning.
This Black Friday, choose differently.
A piece of denim. A piece of tradition. A piece of the story.
Choose your jeans below — and receive a piece of the story.
