Collection: EXTRA Organic Cotton Denim

BIG JOHN "XXXX-EXTRA" – A Denim That Stands the Test of Time

BIG JOHN has always been dedicated to crafting denim that embodies authenticity, durability, and heritage. The "XXXX-EXTRA" denim follows this philosophy, pushing the boundaries of craftsmanship to create a fabric that feels like a timeless classic from the first wear.

With its hand-selected organic cotton, naturally textured slub yarn, and deep indigo dyeing, this denim is designed to age beautifully, developing a unique patina that tells your story.

Beyond Fast Fashion – A Commitment to Sustainability

At a time when fast fashion dominates the industry, BIG JOHN stands firm in its commitment to sustainability and ethical production. By using 100% organic cotton and recycled materials, we ensure that every pair of jeans is not only high quality but also environmentally responsible.

Our vintage shuttle looms operate at a slow pace, minimizing waste and maximizing the integrity of the fabric. Each meter of denim produced is a testament to our respect for traditional craftsmanship and the natural resources we use.

Designed for a Lifetime of Wear

Every aspect of "XXXX-EXTRA" is designed with longevity in mind. From the carefully chosen materials to the time-honored production techniques, this denim is made to be worn, loved, and passed down through generations.

By combining world-class materials, traditional craftsmanship, and an unwavering commitment to quality, BIG JOHN has created a truly exceptional denim fabric. This next-generation "EXTRA" denim sets a new global standard for authentic, handcrafted jeans.

“XXXX-EXTRA” is more than just denim—it’s a legacy woven into every thread.