A New Masterpiece from BIG JOHN

“Simple yet ultimate”—BIG JOHN proudly introduces a new masterpiece. This white button-down shirt, meticulously designed to pair seamlessly with denim, combines understated elegance with timeless versatility. It’s a piece that belongs in every wardrobe, effortlessly adapting to any style.

Unmatched Comfort with Revolutionary "SUPER ZERO" Technology

This extraordinary shirt features the patented "SUPER ZERO" technology developed by Asano Spinning.

The "SUPER ZERO" yarn delivers 1.5 times the volume of regular yarn by tightly twisting a water-soluble yarn in the opposite direction to conventional spun yarn. Once dissolved, the result is a yarn packed with air, offering exceptional softness, lightweight texture, superior moisture absorption, and quick-drying properties.

Traditionally used in towel production, BIG JOHN is the first to incorporate this innovative yarn into clothing, pushing the boundaries of comfort and functionality.

A Commitment to Recovery and Innovation

In March 2023, Asano Spinning opened a new factory in Fukushima, a region recovering from the devastation of the 2011 earthquake. BIG JOHN has chosen to support this effort by embracing their groundbreaking technology, walking together on a shared path of recovery and progress.

A Shirt Designed for Timeless Versatility

The design adopts an authentic button-down silhouette, maintaining a classic appeal while allowing the expressive fabric to elevate the pairing with denim. Experience the true essence of cotton’s natural comfort and the unique softness of the "SUPER ZERO" yarn.

This isn’t just a shirt—it’s a statement of craftsmanship, resilience, and timeless style.