From September 1st, every BIG JOHN purchase comes with a limited-edition BIG JOHN uchiwa fan, made from our recycled denim paper.
No code needed. We’ll add one to your order automatically.
From Denim Offcuts to Something New
Making jeans inevitably leaves behind denim offcuts.
Rather than letting them go to waste, we give them another purpose — transforming our indigo cotton waste into recycled denim paper.
This time, that paper becomes an uchiwa, a traditional Japanese fan bearing the BIG JOHN logo.
A small piece of denim craftsmanship, made for everyday life.
Your Complimentary Gift
From September 1st, every purchase includes:
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A limited-edition BIG JOHN logo uchiwa
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Made with our recycled denim paper
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Complimentary with every order
No discount code required.
Available while supplies last.
Made to Be Used. Made to Mean More.
An uchiwa is one of the simplest objects in Japanese daily life.
Lightweight. Practical. Made to be held in the hand and used again and again.
For us, it is also a reminder that even the smallest pieces left behind can become something with purpose.
Denim offcuts become paper.
Paper becomes an uchiwa.
And something once considered waste begins a new story.
Carry a Piece of BIG JOHN
For more than half a century, BIG JOHN has made jeans in Japan with respect for materials, craftsmanship, and the people who wear them.
This September, we’re sharing a small piece of that philosophy with you.
A piece of denim.
A piece of Japanese tradition.
A little breeze from Kojima.
Available from September 1st, while supplies last.