BIG JOHN Launches the Classic Chino Series — A New Era of Everyday Elegance

A new essential arrives — not born from trends, but from tradition.

BIG JOHN, Japan’s oldest jeans brand and a pioneer in denim craftsmanship since 1940s, proudly introduces its latest creation to the global stage: the Classic Chino Series. Designed with a deep respect for heritage and a commitment to everyday functionality, these trousers mark a new chapter in the brand’s evolution — now extending its expertise beyond denim into timeless, tailored twill.