RURI is Big John's original 14.5oz sanforized selvedge denim.
RURI fabric is based on the fabric of M1002 PROTO model, which was the first jeans made under BIG JOHN brand in 1967 using the fabric imported from Cone Mills Co. While replicating the light blue color of the original fabric, we made some adjustment such as making the fabric flatter to make it look more modern. RURI is dyed with special dyeing technique in which dipping was reduced to about a quarter of normal dyeing process, creating the bright light blue color with slightly toned down red hue. This is a color traditionally called RURI in Japanese, named after a deep blue gem (Lapis Lazuli in English).
Fade sample images of this fabric are available in our Fade Gallery.
Big John's Regular Straight is classic fit with higher rise. The leg is slightly tapered. See our Fit Guide (cm / inch) for detailed measurements of the silhouette.
-Goat Leather Patch
-History Image Collage Pocket Sleek
-Made in Japan